Co. News

Calmatic Directs the Music Video Styled Super Bowl Commercial for Intuit TurboTax

“The Super Bowl is a moment in American culture that brings people together to celebrate what unites us – football, family, food and, of course, taxes.

‘With the Super Bowl, we are creating a moment, at the height of tax season, to inspire and empower fans, and celebrate what unites us,” said Mary-Ann Somers, Senior Vice President, Intuit’s Consumer Group. “We believe that people are capable of amazing things and, with the right tools and encouragement, they can do anything – including their taxes. This spot is a celebration that everyone can confidently do their taxes with TurboTax, no matter how much or little help they need.'”

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