Candice’s love for both music and pop culture inspired her to create the PRETTYBIRD music content division 7 years ago. Since then, her impressive eye for directorial talent has assisted in making PRETTYBIRD’s roster and body of work one of the most well respected in the industry. Candice has collaborated with some of the most innovative and imaginative voices – nurturing and bringing their vision to life. Together, they have pushed the boundaries of music, fashion, art and film, making strong artistic and social statements across many platforms.
Candice is a six-time Grammy nominated producer and executive producer for her collaborations on music videos with Beyoncé, Rihanna, Foster the People, Jack White, DJ Snake + Lil Jon, The Dead Weather and Pharrell Williams. In 2012, she took home the Grammy award for Rihanna’s “We Found Love” music video directed by Melina Matsoukas. More recently, she was awarded the Grammy and the Cannes Lions Entertainment for Music Grand Prix for Beyoncé’s “Formation” music video, also directed by Melina Matsoukas.
Working alongside A-list veteran directors as well as breaking a crop of new talent, Candice has produced projects for the likes of Jay Z, Beyonce, Kanye West, Dr. Dre, Snoop Dogg, The Shins, Jennifer Lopez, Lenny Kravitz, Solange, No Doubt, Skrillex, A-Trak, Leon Bridges, Justin Bieber, Passion Pit, MGMT, Beck, Chromeo and Led Zeppelin, earning recognition at home and internationally by the MTV Video Music Awards, Vimeo, D&AD, UK Music Video Awards, YouTube, Shots, Creativity, London International Awards, Camerimage, Ciclope, Webbys, Cannes Lions and the SXSW Film Festival.
Beyond the music space, Candice has also produced and executive produced award-winning content and interactive experiences for clients and fashion brands such as Vice, Paramount Pictures, Sony Pictures, Apple, MOCA, Google, Kenzo and Levis.
And because production just doesn’t keep her busy enough… in 2015 Candice was hired by the USC School of Cinematic Arts as instructor for the very popular music video production course. Anything for the kids!! ☺