The digital work at PRETTYBIRD takes shape with Derek Richmond, the Executive Producer of Integrated Production. Having spent many years working for digital production companies and full-service advertising agencies, Derek’s focus has remained the same: assemble the best-in-class digital production teams and produce creative work at the highest levels.
Most recently, Derek served as Director of Digital Production at Deutsch LA and Goodby, Silverstein & Partners, and prior to that, Director of Integrated Production for 180LA. It was under Derek’s tenure that the agencies produced some of their most well respected and impactful campaigns for clients including: Adobe; Sony; Volkswagen; Coca-Cola; Yahoo!; and Sprint’s rebranding campaign as the Now Network, earning Derek a Gold Cyber Lion at Cannes in 2009.
Additionally, Derek’s work has been recognized by many of the top international award shows and publications including: Art Director’s Club, One Show, Clios, D&AD, Webby Awards, Favourite Website Awards, AICP Next Award, Creative Review Annual, Communication Arts Annual, Adweek, AdAge, Creativity, Boards, and Shoot Magazine.