Creatives Show Yanagisawa
Biography

Show Yanagisawa

Show Yanagisawa is a film director based in Tokyo, Japan. He began his creative career as an oil painter and live graffiti artist, graduating from Tama Art University in 2005 and studying beneath contemporary artist Takashi Murakami. He continues to highlight this abstract approach in filmmaking endeavors, a signature style that has earned him many of the industry’s most prestigious awards.

Yanagisawa has spearheaded an impressive number of spots for both Japanese and Global Brands, including advertisements for Google, Subaru, Sony, Honda, Fuji TV, Volkswagen, Cannon, Coca-Cola, IKEA, Nissan and Pokémon GO, to name a few. More recently, Yanagisawa directed “High School Girl,” a reverse transformation spot for the Japanese cosmetic company Shiseido. The ad—which taglines the idea that “Anyone can be cute”—garnered millions of views, as well as numerous awards including but not limited to Gold honors from Cannes Lions, D&AD Awards, the One Show, the Andy Awards, and the Clios. In addition, Yanagisawa literally turned the world upside-down with his VFX savvy PlayStation Japan spot “Gravity Cat,” a groundbreaking promotion for the video game Gravity Rush 2. The four-minute film — which follows two sisters as they struggle to protect their gravity-defying kitten — took home many awards, including Gold at the 2017 One Show, D&AD Awards, and Andy Awards. More recently, the ad was recognized with a whopping seven awards at the 2017 Cannes Lions International Festival of Creativity — including one Gold, two Silver, and four Bronze.

In addition to his brand work, Yanagisawa is also pursuing music video, short and long form film projects as well as animation.