Creatives Show Yanagisawa
Biography

Show Yanagisawa

Show Yanagisawa is a film director based in Tokyo, Japan.  He began his creative career as an oil painter and live graffiti artist, graduating from Tama Art University in 2005, studying under the prominent contemporary artist Takashi Murakami. His signature abstract approach to filmmaking endeavors has earned him a number of the industry’s most prestigious awards.

Show has spearheaded campaigns for both global and Japanese brands in his advertisements for Google Nexus, Subaru, Sony Music International, Honda, Marlboro, Fuji TV, Volkswagen, Cannon, Coca-Cola, IKEA, Nissan, and Pokémon GO, to name a few.

In 2016, Yanagisawa directed “High School Girl,” a reverse transformation spot for the Japanese cosmetic company Shiseido. The ad — with the tagline “Anyone can be cute” — garnered millions of views, as well as numerous awards, including but not limited to Gold honors from Cannes Lions, the D&AD Awards, the One Show, the Andy Awards, and the Clios. He also directed the digital branded short film, ‘Snow Beauty,” which follows a surreal encounter between a man and woman who are both waiting for an imminent train after a snowstorm, for Shiseido that same year.

In his VFX savvy PlayStation Japan spot “Gravity Cat,” Yanagisawa literally turned the world upside-down, creating a groundbreaking promotion for the video game Gravity Rush 2.  The four-minute film, which follows two sisters as they struggle to protect their gravity-defying kitten, took home many awards, including Gold at the 2017 One Show, D&AD Awards, and Andy Awards. The ad was recognized with a whopping seven awards at the 2017 Cannes Lions International Festival of Creativity — including one Gold, two Silver, and four Bronze. His most recent work was a commercial for the Japanese internet game The King of Fighters.

In addition to creating branded work, Yanagisawa is also pursuing music video, short and long form film projects, as well as animation.