For the first awards in the new decade, it’s about inclusion, craft and building business.
Before we know it, the industry will be descending upon the South of France and the annual pilgrimage of creativity once again. Last year’s Grand Prix winners included some classic branding, but the majority of the awarded work attached to causes and purpose.
The judging process in the rooms at the Cannes Lions is compelling. While there is generally a convivial atmosphere, each jury president sets the tone and allows for constructive dialogue. Like most awards programs, expectations of the work are exceptionally high—but there tends to be more gravity when a Lion is on the line.
We asked the Cannes Jury—which reached gender parity for the first time in its history—what they expect to see, and what will make a winner come June.
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