Co. News

Melina Matsoukas’ Amazon Holiday Ad, Sets Emotional, Reflective Tone For The Season – Adweek

Thanksgiving is mere weeks way and many in the industry still don’t know what holiday season advertising could look like this year. With the spread of a global virus approaching its dismal anniversary, brands continue to read the room to meet a moment unlike any other: how to balance commerce while acknowledging that the world is a decidedly different place.

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