Co. News

The Glenlivet’s Theatrical New Ad Is Set Atop a Giant Treadmill – Muse

Holy massive metaphor, Batman!

As you watch this minute-long spot from The Glenlivet, Crispin Porter Bogusky London and Prettybird director Tom Noakes, take a long pull on your Scotch whisky and keep in mind: That’s a real, working treadmill. The thing’s about 60 feet long and 15 feet high. The creative team found it in Slovenia, where it was built for a feature film that never got made.

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