This was the year brands finally spoke up on racial justice, albeit woefully late and two years behind Nike’s campaign in solidarity with Colin Kaepernick. But while many marketers stepped forward in the agonizing aftermath of George Floyd’s killing at the hands of Minneapolis police, few kept the conversation going in their ads.
So it was doubly admirable to see Beats by Dre launch “You Love Me,” a supremely powerful ad about equality and respect, in November, months after most brands had quietly dropped their newfound emphasis on supporting Black Americans. The ad, from Translation and production house Prettybird, bypasses pleasantries and forces white America to confront the hypocrisy with which it treats its Black citizens—loving their contributions to culture while treating them with disdain and even hatred individually.
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