Mental health has long been a taboo subject for many Americans. But in a new large-scale, bilingual effort to promote awareness and acceptance of the subject, the Huntsman Mental Health Institute and the Ad Council show the most vulnerable segments of the population that it’s OK to talk about their struggles and emotions. Launching today, the PSA campaign, titled “Love, Your Mind,” was developed by FCB New York and Chicago, and features a range of media including a 60-second film directed by Calmatic that is stylized as a motivational open letter to our inner selves.
Ad Council Unveils Mental-Health Ad Aimed at Black and Hispanic Men, Beautifully Shot by Calmatic – Ad Age
Mental health has long been a taboo subject for many Americans. But in a new large-scale, bilingual effort to promote…
