CeraVe’s Super Bowl Teaser Push from Ogilvy PR Wins Social and Influencer Grand Prix – Ad Age

CeraVe’s influencer-centric campaign to generate buzz around Michael Cera’s involvement in its first Super Bowl ad, by spreading gossip about Cera’s possible…
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CeraVe’s Super Bowl Teaser Push from Ogilvy PR Wins Social and Influencer Grand Prix Ad Age

CeraVe’s influencer-centric campaign to generate buzz around Michael Cera’s involvement in its first Super Bowl ad, by spreading gossip about Cera’s possible role in the founding and naming of CeraVe, won the Social and Influencer Grand Prix at the Cannes Lions International Festival of Creativity on Wednesday.

Ogilvy PR’s “Michael CeraVe” campaign got more than 450 content creators to fuel speculation around Cera’s potential involvement with the brand in the three weeks leading up to CeraVe’s Big Game TV commercial.

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‘Michael CeraVe’ Lands Emmy Nomination for Outstanding Commercial – The Hollywood ReporterPRETTYBIRD Wraps Up Cannes Lions with Grand Prix, Multiple Gold, Silver, and Bronze Lions – Cannes LionsCeraVe’s Super Bowl Teaser Push from Ogilvy PR Wins Social and Influencer Grand Prix – Ad AgeIcons & Innovators: Kerstin Emhoff and Ali Brown – shots‘The Santa Stories,’ ‘Michael CeraVe’ Win Big at Tribeca X‘Michael CeraVe,’ ‘Cosmetic Criminals’ Win at D&AD Awards – D&ADPRETTYBIRD Scores 18 Wins at One Show – The One Club for Creativitye.l.f. Cosmetics ‘Cosmetic Criminals’ Wins Gold at Shots AwardsSuzanne Hargrove, VP of Prettybird, wins Executive Producer of the Year at the 2024 Creativity Awards – Ad Age Adidas ‘The Original Impossible’ is named Film/TV/Video of the Year at the 2024 Creativity Awards – Ad Age
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