CeraVe’s influencer-centric campaign to generate buzz around Michael Cera’s involvement in its first Super Bowl ad, by spreading gossip about Cera’s possible role in the founding and naming of CeraVe, won the Social and Influencer Grand Prix at the Cannes Lions International Festival of Creativity on Wednesday.
Ogilvy PR’s “Michael CeraVe” campaign got more than 450 content creators to fuel speculation around Cera’s potential involvement with the brand in the three weeks leading up to CeraVe’s Big Game TV commercial.
