Coca-Cola is dipping its toes into making movies. A top exec explains why. – Business Insider

Coca-Cola is unwrapping a new pair of short films with Amazon, the latest foray by a brand to tread into Hollywood-style…
News

Coca-Cola is dipping its toes into making movies. A top exec explains why. Business Insider

Coca-Cola is unwrapping a new pair of short films with Amazon, the latest foray by a brand to tread into Hollywood-style entertainment.

For "The Santa Stories" films, Coca-Cola tapped award-winning "Creed II" director and screenwriter, Steven Caple Jr., Universal's "Jurassic World" franchise actor and director Bryce Dallas Howard, and Oscar-winner Octavia Spencer.

The films were developed in collaboration with WPP's creative agency VML with Ron Howard and Brian Glazer's Imagine Entertainment and Prettybird, production companies that are known for doing work for brands. They make up part of Coca-Cola's wider Christmas marketing campaign "The World Needs More Santas" and are set to be released on Amazon's Prime Video and Freevee December 8 along with Coca-Cola's social channels.

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