Do You Have a ‘Clustomer’ Problem? Mailchimp Says It Can Help – Muse by Clio

Marketers, behold the dreaded "Clustomer" effect and cower in your cubicles! Intuit Mailchimp rolls out an exceedingly large and fleshy visual metaphor today in a global campaign developed by in-house agency Wink Creative and Pretty Bird director Calmatic. Ads feature a huge, tangled ball of customers, realized, for the most part, through practical means rather than CGI. It's an impressively bonkers achievement, intended to illustrate how the email solutions provider can help companies personalize and fine-tune their marketing messages.