Bradley & Pablo direct Fossil’s global rebrand campaign – Shots

Fossil’s refresh kicks off with the creative campaign Made For This, launching a refined design vision as a lifestyle watch…
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Bradley & Pablo direct Fossil’s global rebrand campaign – Shots

Fossil’s refresh kicks off with the creative campaign Made For This, launching a refined design vision as a lifestyle watch and accessories brand. Made For This marks Fossil’s largest campaign since 2019. The lead spot showcases the moments that become unexpected memories and illustrates how Fossil’s stylish watches & accessories keep up with the candid snapshots of life. To bring Mekanism’s first work in the fashion space to fruition, the teams partnered with Bradley and Pablo through PRETTYBIRD.

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