Oxfam celebrates 75 Years of Second-Hand Style in a new fashion campaign, Lucrecia Taormina directs.

Oxfam has launched a stylish new campaign to celebrate its heritage in second-hand clothing and confirm its place at the…
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Oxfam celebrates 75 Years of Second-Hand Style in a new fashion campaign, Lucrecia Taormina directs.

Oxfam has launched a stylish new campaign to celebrate its heritage in second-hand clothing and confirm its place at the forefront of this fast-growing market.

Produced by creative agency Dentsu Creative, the film shows a young woman wondering what to wear for a night out before she realizes that Oxfam is the answer and takes to the catwalk in a succession of different outfits available from the charity.

Dentsu Creative therefore took on this campaign performing the creative and account management services pro bono, while working with director Lucrecia Taormina and production company PRETTYBIRD to achieve the stylish look and feel.

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