Sony Interactive Entertainment Gets Ballers Ready for the Court in NBA Campaign – LBB

The new ad features a voiceover from none other than NBA legend and sports caster, Shaquille O’Neal, and shows how…
News

Sony Interactive Entertainment Gets Ballers Ready for the Court in NBA Campaign LBB

The new ad features a voiceover from none other than NBA legend and sports caster, Shaquille O’Neal, and shows how fans and NBA players like Scoot Henderson alike use NBA 2K as a tool to improve their skills on the court, as well. The ad sees Scoot bounce between the NBA court, and the classroom as his career has unfolded with multiple rings on NBA 2K24 on PS5.

Kitao Sakurai – best known for his experience in both feature and commercial productions such as Bad Trip, Dave, The Eric Andre Show, Twisted Metal – directed the spot which launches on December 4th and runs through December 31st.

Press

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