Super Bowl 2024 commercials will have brands betting big on celebrity appeal and comebacks – CBS Mornings

From recovery to Super Bowl glory: Jeremy Renner’s inspirational journey featured in ad: One standout commercial that will air on…
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Super Bowl 2024 commercials will have brands betting big on celebrity appeal and comebacks CBS Mornings

From recovery to Super Bowl glory: Jeremy Renner's inspirational journey featured in ad:

One standout commercial that will air on Sunday features actor Jeremy Renner, marking his return to the spotlight a year after he was crushed by a snow plow near his home in Reno, Nevada, leaving him seriously hurt. Renner's journey of recovery, involving more than 30 broken bones and a collapsed lung, is not just a personal victory but also a part of his ad for the plant-based protein brand Silk.

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