fourclops ::) is a forward-thinking interactive team consisting of Eli Stonberg and Jeff Greco. As longtime collaborators, the pair has become known for creating innovative digital video experiences by finding new ways to link elements that don’t traditionally belong together. This playful creative curiosity has led to left-field ideas, such as a music video coloring book, the creation of real-life X-ray glasses as well as placing the viewer in hidden worlds and hacking sushi, cats, chicken nuggets, etc. to make music. True to this theme of combinatorial creativity, Eli and Jeff unite their strong backgrounds in filmmaking and web development, discovering clever and cutting-edge ways to fuse technology with video.
A major theme in their work is personalization, allowing the user to create their own artwork while watching. Their style of social storytelling enables a rewarding collaboration between the subject and the viewers. Their custom-built interactive experiences capitalize on the latest trends in technology, and have featured techniques such as holograms, large-scale crowdsourcing, Facebook Connect, Twitter Cards, choose-your-own-adventure narratives, webcams, clickable video and more.
Their project for Dave Gahan & Soulsavers is the world’s first holographic music video made to be watched by home viewers on a smartphone or tablet. The hologram was featured on Jimmy Kimmel Live!, as an installation during Gahan’s live tour, and in outlets ranging from Entertainment Weekly to Fast Company. Similarly, fourclops ::) recently directed another music video best viewed from a mobile device for Foster The People’s “Sit Next to Me.” The music video looks and acts like your own Instagram feed, hijacking your personal feed through lip syncing, art style, and text.
In 2017, fourclops ::) teamed up with director Ian Schwartz and Wieden + Kennedy to helm Portugal. The Man’s interactive music video for “Feel It Still,” a viral resistance movement with clickable Easter Eggs designed to inspire the fight against political injustice. The project took home a Bronze Entertainment for Music Lion at the 2017 Cannes Lions International Festival of Creativity, a Graphite and Wood Pencil at the 2017 D&AD Impact Awards, as well as a 2018 Webby Award for Best Use of Interactive Video.
In collaboration with PRETTYBIRD filmmaker Billy Rainey and agency Weiden + Kennedy, fourclops ::) conceived and built the Old Spice Nature Adventure, an explosive live-action interactive video game controlled by an internet chat room that was the first large-scale brand execution on the Twitch.tv platform. The project garnered 2.5 million visitors, was named the FWA Site of the Day and was recognized as one of AdWeek’s 2015 Media Plans of the Year. The pair won a 2015 Webby Award in the Experimental & Weird category.
Their campaigns have been nominated for the 2012 Webby Award for “Interactive Advertising” + 2014 Video Remixes/Mashups and “Most Innovative Music Video” by the MTV O Music Awards, as well as receiving 5 Vimeo Staff Picks. Other work has been featured in the Creators Project, the Los Angeles Times, Mashable, Fast Company, Creativity Online, and more. Their past clients include Old Spice, Pepsi, Coca-Cola, Blu Dot, Summit Entertainment, Smirnoff, Google, The Boston Globe, NBC News, Freedom to Marry, Random House, Lady Gaga’s Born This Way Foundation, Dave Gahan & Soulsavers, Avicii, Birdy, TOKiMONSTA, Passion Pit, Yuna and tUnE-yArDs.
In 2018, fourclops teamed with Audi and Reddit to helm a high-speed AMA, #ThinkFaster. AMA is Reddit’s highly popular interview format, pop culture figures answer questions submitted via the social media platform. In this live episodic content series, these figures answer questions while simultaneously riding as passengers in race cars at terrifyingly high speeds. Over 25,000 viewers tuned in to each episode, generating over 70 million press impressions.