Formerly of the duo Jonas and François, award-winning director François Rousselet is easily one of today’s most creative forces in music videos and advertising. His approach to filmmaking is a highly visual one, blending his clever sense of humor with an immaculate eye for detail and a wild imagination that plays off his personal obsession with pop culture references. Always eye-opening, his work consistently ventures into new territory, making him an artist that is impossible to pigeonhole.
François’ music video career began in 2007 with promos for French electro label Ed Banger Records with artists like Justice and Kavinsky. He has since collaborated with some of the world’s top musical minds including Kanye West, Madonna, Depeche Mode, Snoop Dogg, Pharrell, and Jack White, among others. His work has garnered him cross-continent MTV Awards, World Music Awards as well as two D&AD Awards for Iggy Azalea’s “Work” video and Audio Bully’s “Only Man.”
Since joining the ranks of PRETTYBIRD in 2015, François continues to explore exciting new ways of pushing his visual acuity to new heights, bringing his one-of-a-kind eye to the commercial world with captivating ads for the likes of Stella Artois, H&R Block and Rovio’s Angry Birds 2. In 2016, his AXE campaign “Find Your Magic” was awarded Bronze at the CLIO Awards. This same year, he teamed up with Wieden+Kennedy Delhi to create Nike’s “Da Da Ding,” an empowering campaign striving to revamp India’s outdated image of women in sports. The ad — which features an original musical composition — was hailed for its powerful message, winning a Wood pencil at the 2017 D&AD Awards, as well as a Gold and Bronze Lion at the Cannes Lions International Festival of Creativity in Film and Film Craft, respectively.
Later in 2016, François directed actress Kirsten Stewart in the music video for the Rolling Stones’ “Ride ‘Em On Down.” The film captures the rough and tough Kirsten grooving down the desolate streets of Los Angeles in a cool blue Mustang, its color directly corresponding to the shade of the album’s cover art.
Since then, François has directed commercials for international brands Mercedes Benz, Orange TV, Paco Rabanne, Diesel, Dior, and Marks & Spencer.