As PRETTYBIRD’s Director of Development, Mike Rosen oversees the company’s creative services, working hand-in-hand with filmmakers, creatives and developers on direct-to-client projects, helping to provide meaningful strategies and creative concepts for both traditional brand content and cutting-edge experiential/interactive concepts. In addition, as part of PRETTYBIRD’s pursuit of producing compelling long form content, Rosen also co-manages the company’s slate of film and TV projects and is responsible for the development and co-creation of feature films, original series, as well as branded entertainment and documentary films.
Born and raised in Los Angeles, Rosen graduated from UC Santa Barbara with a degree in Film Studies. Shortly after graduating, he joined HSI Productions as a full-time creative assistant to filmmaker Paul Hunter. Under Hunter’s guidance, Rosen took a hands-on role in developing numerous feature film scripts as well as co-developing concepts for a variety of commercials and iconic music videos.
Rosen joined Hunter and Co-Founder/Executive Producer Kerstin Emhoff at PRETTYBIRD when the company was first founded in late 2007. Since then, Rosen has helped develop several feature and TV projects with PRETTYBIRD filmmakers along with multiple advertising campaigns, including the latest 360 campaign for Discover Los Angeles, the city’s official marketing organization, serving as Executive Creative Director. The new campaign which launched in early 2016, included broadcast spots, OOH, Digital and a fully interactive website which was co-developed with digital shops Interlude and Drastic x Co.
In 2011, Rosen helped co-create and develop Fate, a short film for JEEP starring legendary musician Lenny Kravitz, which won a CICLOPE award for branded content. In 2014, he co-produced the short documentary, City on the Rise, with filmmaker Albert Hughes, as part of We the Economy, an online documentary series co-produced by Paul Allen’s Vulcan Productions and Morgan Spurlock’s Cinelan. More recently, Rosen was an Associate Producer on the feature documentary The Drew: No Excuses, Just Produce, which was directed by filmmaker and NBA superstar Baron Davis and is airing on Showtime in 2016.