15 creative campaigns to know about today – Ad Age

The interactive audio platform for children worked with creative agency Brains on a global campaign introducing the Toniebox 2, the next generation of the brand’s screen-free audio system for kids. Directed by Goh Iromoto, “Where Will Listening Take You?” highlights how listening transforms everyday childhood moments—bedtime rituals, playtime, music and mindfulness—into opportunities for growth and imagination. With collabs from Disney, PAW Patrol, Sesame Street, Ms. Rachel and NatGeo, the campaign underscores Tonies’ mission of fostering curiosity, empathy and creativity without screens. The worldwide rollout includes OOH placements in Paris and Times Square.