Ahead of this year's Immortal Awards judging, American industry experts - including past and present Immortals jurors - share the ads that live forever in their creative consciousness.
"I could probably make a case for most of Martin de Thurah’s work," says Ali Brown, president and executive producer at PRETTYBIRD US. "I almost chose ‘The Baptism’, but this Nordstrom piece is perfectly conceived, cast, produced and edited. The fact that he made this deeply human, not overly edgy, piece of art for a brand - are you kidding me? Was this the script he was given? Did he write this all in a treatment? I want more info!
"Give it the stamp. I remember the moment I saw this spot for the first time and was stopped in my tracks - it took my breath away. And it happened to be when I was in a jury room sitting across from Martin. I remember just looking at him with sheer wonder in my eyes. He’s immortal.
"I also picked this Wrangler ad before as my favourite."