Ad of the Day: Mercedes gives heartfelt farewell tribute to Lewis Hamilton – The Drum

With the F1 season ending, the Mercedes team is paying tribute to Lewis Hamilton with an emotive global campaign. Titled…
News

Ad of the Day: Mercedes gives heartfelt farewell tribute to Lewis Hamilton The Drum

With the F1 season ending, the Mercedes team is paying tribute to Lewis Hamilton with an emotive global campaign. Titled ‘Every Dream Needs a Team,’ the ad honors the seven-time world champion’s career while encouraging the sport’s future through the eyes of the next generation.

The short film, directed by Melina Matsoukas and set to a soundtrack by Stormzy, celebrates the enduring partnership between Hamilton and Mercedes - the longest in Formula One history. Through a mix of archival footage of the racing driver and scenes featuring aspiring dreamers, it explores how Hamilton’s journey has inspired others to chase their ambitions.

To read more, click here.

Menu