Adidas ‘The Original Impossible’ is named Film/TV/Video of the Year at the 2024 Creativity Awards – Ad Age

The amusing footage, combined with a wry voiceover, made for one of the year’s most entertaining spots—and it’s now been…
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 Adidas ‘The Original Impossible’ is named Film/TV/Video of the Year at the 2024 Creativity Awards Ad Age

The amusing footage, combined with a wry voiceover, made for one of the year’s most entertaining spots—and it’s now been honored at Film/TV/Video of the Year at Ad Age’s 2024 Creativity Awards.

“It looked at ‘original’ in a different way,” said one Creativity Awards juror. “Usually, ‘original’ is about street culture or skate culture, surf culture or hip-hop culture. For them to flip it and say we are all originals—originally you couldn’t do this or that—it was a beautiful way to reintroduce the idea and have a wider aperture of it, which was super dope.”

Press

Michael CeraVe, Cosmetic Criminals Win at D&AD Awards – D&ADPRETTYBIRD Scores 18 Wins at One Show – The One Club for Creativitye.l.f. Cosmetics ‘Cosmetic Criminals’ Wins Gold at Shots AwardsSuzanne Hargrove, VP of Prettybird, wins Executive Producer of the Year at the 2024 Creativity Awards – Ad Age Adidas ‘The Original Impossible’ is named Film/TV/Video of the Year at the 2024 Creativity Awards – Ad Agee.l.f. ‘Cosmetic Criminals’ is a Webby Award winner – Shoot OnlineWhy CeraVe, Velveeta and Bottega Veneta Are Putting the Paparazzi on Speed Dial – AdweekPRETTYBIRD Lands on Ad Age’s 2024 Production Company A-List – Ad AgeNo, Michael Cera Is Not the Mastermind Behind CeraVe – The New York TimesFilmmaker Calmatic Directs Popeyes’ First Super Bowl Commercial – BET
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