Adobe is stepping up its efforts to fuel creative work from independent voices in the entertainment biz — including directly giving money to creators. In 2024, the digital creative tools and services giant launched the Adobe Film & TV Fund, aimed at expanding opportunities for emerging and mid-career filmmakers to get their projects made. Now it’s announcing the first cohort of 10 filmmakers receiving a combined $1 million in direct grants, building on the company’s nearly $10 million commitment in grants and donated products for 2026.
In addition, Adobe announced the formation of a new Film & TV Fund Advisory Board featuring entertainment leaders including Lena Waithe, Reggie Hudlin and Kerstin Emhoff. The news comes ahead of the company’s Adobe MAX 2026 conference, taking place Nov. 10-12 in Miami.