Apple has launched its holiday film for 2026, telling a heartfelt story of a young artist whose family helps him reconnect with his creative side.
Created by TBWA\Media Arts Lab and directed by Melina Matsoukas via PRETTYBIRD and De La Revolución, ‘The Dreamer’ explores how a gift can be a token of support and belief in someone – in this case, a MacBook Neo empowers the protagonist to rediscover his artistry.