In the immortal words of Logan Roy: “Clock off!” Any fan of Succession knows that’s not what the irascible tycoon said, ever. But Brian Cox—the actor behind the legendary uber-boss—is doing a 180-degree turn from that famous hard-driving persona, fully inhabiting a breezy new role as a happy hour ambassador. Cox has signed on as one of the first celebrity endorsers for Malibu liqueur in a global campaign that shows him breaking out of the corporate rut and living his best beachside life, with an assist from an icy piña colada and vintage roller skates.
A 60-second hero ad, launching today from agency Wieden+Kennedy London and Prettybird director Tim Heidecker, shows Cox leaving an interminable meeting at 5:01 p.m. sharp. He makes the most of his after-hours freedom by blissfully skating along an outdoor boardwalk in a flamingo-pink business suit.
