Tequila beer brand Desperados draws upon the vibrancy of Latin culture in this fun, music-video-style campaign, developed with creative agency LePub and directed by Bradley & Pablo of PRETTYBIRD. Opening in a dark supermarket, the film sees a predominantly Gen-Z cast being taken over by Desperados’ infectious and energizing 'Latin Vibe', and compelled to dance to the beat of Colombian music artist OVY ON THE DRUMS’ track Guao Guao feat. Venezuelan rapper Micro TDH, produced especially for the campaign.
Read more here.
