Whoosh, Tesco’s rapid delivery service, has launched a major new campaign. Developed by BBH London, the campaign positions Whoosh as the place to turn when you seriously need groceries fast.
‘Serious Delivery’ is designed to increase awareness of Tesco Whoosh and differentiate it from its competitors. To do this, BBH London developed a strategy driven by the insight that when you need something delivered fast, the seemingly small thing, like garlic for tonight’s dinner, can feel life-alteringly big. So, you don’t want to mess around with its delivery.
To heighten the drama, the films, directed by duo Bradley & Pablo through production company Prettybird, draw on the visual language of suspenseful thrillers and action movies. Think deserted multi-storey car parks, helmet visors snapping shut and moped throttles being revved, as if the drivers are tasked with a world-saving mission rather than an afternoon snack delivery.
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