Instacart has launched Clementine, its AI-powered grocery shopping assistant that takes "what's for dinner?" off your plate. To introduce Clementine, Instacart has released an integrated brand campaign and four new TV spots.
The campaign features four video spots directed by Brian McGinn, whose work includes ‘Chef's Table’, ‘The Bear’, and ‘Street Food’. The spots draw on scenes from beloved film and TV classics - ‘Shrek’, ‘Scooby-Doo’, ‘The Office’, and ‘A Charlie Brown Thanksgiving’ - in which iconic on-screen characters cook, create, and enjoy food.
