“Everything has changed. Everyone wants what we have. We have to protect what’s ours. The only question is…are you ready?”
Dennis Quaid delivers that line as a voiceover in the opening moments of On the Clock, a new branded short film from Super Bowl LVI champs, the Los Angeles Rams. The Paul Hunter-directed clip stars Quaid opposite Josh Holloway, Scott Eastwood, and Tyrese Gibson in a clip that plays like a Hollywood heist picture. Meant to kick off the Rams’ offseason brand campaign, the release is timed to this week’s NFL Draft activities in Las Vegas. Sin City figures prominently in the short that casts Holloway as general manager Les Snead, Eastwood as head coach Sean McVay, Gibson as defensive coordinator Raheem Morris, and Quaid as Rams owner/chairman E. Stanley Kroenke.
On the Clock was created by the Rams in partnership with Ventureland, an independent creative studio and idea accelerator founded by Prettybird partners Kerstin Emhoff and Ali Brown, and producer John Battsek. Other key creative partners included Ventureland’s executive creative director Mike Rosen, executive producer Natasha Wellesley, and Once Upon a Time in Hollywood DP Bob Richardson.
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