Levi’s and Beyoncé are back together, tackling another retelling of the denim brand’s historic ads. Today, the clothier released “Pool Hall,” the second chapter of the “Reiimagine” campaign it began with the singer in September, following the Levi’s shoutout on her “Cowboy Carter” country album last year.
As with the first spot of the campaign, Levi’s worked with TBWA\Chiat\Day LA on conceiving the new spot; Revolućion/Prettybird produced and Melina Matsoukas directed. The new ad will run on TV and digital channels, as well as in out-of-home and on social media. The brand also plans to invite customers around the world to offer their own reimaginations in an activation driven by Levi’s creators.
