Mazda and Disney Are Big Winners at Oscars With Cinematic Ad Takeover — ADWEEK

The Oscars’ Best Picture category may be getting some new entrants—if Mazda has anything to say about it. In Mazda’s…
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Mazda and Disney Are Big Winners at Oscars With Cinematic Ad Takeover — ADWEEK

The Oscars’ Best Picture category may be getting some new entrants—if Mazda has anything to say about it. In Mazda’s new campaign, “5 Sides of the All-New CX-5,” which debuted during the 2026 Oscars, the car brand created a cinematic universe in honor of the 2026 CX-5.Through five short films directed by Paul Hunter, shot by Academy Award-winning cinematographer Hoyte Van Hoytema, and starring Jessamie Waldon Day, the brand showcases different sides of the CX-5 through movie genres, including romance, action, sci-fi, musical, and horror.

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