Mazda and Disney Are Big Winners at Oscars With Cinematic Ad Takeover — ADWEEK

The Oscars’ Best Picture category may be getting some new entrants—if Mazda has anything to say about it. In Mazda’s…
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Mazda and Disney Are Big Winners at Oscars With Cinematic Ad Takeover ADWEEK

The Oscars’ Best Picture category may be getting some new entrants—if Mazda has anything to say about it. In Mazda’s new campaign, “5 Sides of the All-New CX-5,” which debuted during the 2026 Oscars, the car brand created a cinematic universe in honor of the 2026 CX-5.Through five short films directed by Paul Hunter, shot by Academy Award-winning cinematographer Hoyte Van Hoytema, and starring Jessamie Waldon Day, the brand showcases different sides of the CX-5 through movie genres, including romance, action, sci-fi, musical, and horror.

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