M&M’S Are at the Centre of the Drama in TV-Inspired Spots from BBDO Chicago – LBB

M&M’S have jumped out of the snack bowl and into the TV in BBDO Chicago’s latest campaign, ‘Screentime’. Directed by…
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M&M’S Are at the Centre of the Drama in TV-Inspired Spots from BBDO Chicago – LBB

M&M’S have jumped out of the snack bowl and into the TV in BBDO Chicago’s latest campaign, ‘Screentime’. Directed by Rami Hachache through PRETTYBIRD US, the campaign comprises three 15-second spots, ‘Telenovela’, ‘Scene of the Crime’ and ‘Unanimous’, each borrowing from recognisable film and TV tropes to put the M&M’S Spokescandies at the centre of the drama via an unexpected twist.

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