Netflix teases its 2026 shows and films in epic ‘What Next?’ film – Ad Age

After gleefully spoiling 2025, Netflix is getting ready for a busy 2026. The streamer on Wednesday unleashed an epic table-setter for its 2026 shows, films and live events, themed “What Next?” A spot titled “Discover Your Future,” made by Netflix’s internal Brand Creative Studio and Wieden+Kennedy Portland, uses a tarot-card theme to tease new and returning Netflix titles coming in the new year. Along with the film, the campaign also includes an original tarot deck of 2026 Netflix titles, digital experiences and influencer activations. In addition to W+K, creative partners on the campaign included Los York, Prettybird, Electric Theatre Collective and ExtraCredit.