Netflix began planning its tarot-themed campaign to announce its 2026 slate early last year. Now, around nine months later, it seems success is in the cards. According to Netflix, its latest “What Next” campaign, which launched with the release of a hero film on Jan. 7, has already received 104 million owned social impressions across Netflix social channels; more than 1,000 dedicated press pieces across broadcast, print, and digital outlets; and the company’s fansite, Tudum, achieved its best-ever traffic day on Jan. 7 with over 2.5 million visits, thanks to a dedicated “Discover Your Future” hub as well as news stories and in-depth articles.
Netflix’s Bold Predictions Are Paying Off in Its Tarot-Themed ‘What Next’ Campaign – Adweek
Netflix began planning its tarot-themed campaign to announce its 2026 slate early last year. Now, around nine months later, it…
