No, Michael Cera Is Not the Mastermind Behind CeraVe – The New York Times

It’s all part of an ultra-meta, multipronged marketing campaign that CeraVe has been unveiling layer by layer over weeks, and…
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No, Michael Cera Is Not the Mastermind Behind CeraVe The New York Times

It’s all part of an ultra-meta, multipronged marketing campaign that CeraVe has been unveiling layer by layer over weeks, and which will culminate in its first Super Bowl commercial.

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