Tesco, alongside BBH London, has kicked off the new year with a campaign that doesn't just talk value, it tackles the universal, non-negotiable devotion shoppers have for their favourite brands. This campaign, ‘For the love of itʼ – directed by Bradley & Pablo – takes a unique approach, spotlighting iconic, household brands like Weetabix, Fairy Original Liquid, Heinz Baked Beans and PG Tips teabags, integrating their famous slogans into the advert's narrative.
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Tesco Celebrates Britain’s Favourite Brands with Everyday Low Prices Scheme Launch – LBB
Tesco, alongside BBH London, has kicked off the new year with a campaign that doesn’t just talk value, it tackles…
