Beyoncé leaned into her cowboy era, a gecko grew up, a barf bag went viral. Michael Cera pranked the nation, Waldo had an existential crisis, Ben Affleck realized his boy band dreams, and a potato chip lover got stuck in a time loop.
The best ads of 2024 took us on a wild, inventive, funny, bizarre, unexpected, and sometimes emotional journey. Even as the ad industry faced great pressure and change, it proved its creative mettle—and often entertained us along the way.
#16 Levi's, directed by Melina Matsoukas
#1 Michael CeraVe, directed by Tim & Eric
