Balmain, the fashion house fronted by creative director Olivier Rousteing, is making a push in the entertainment space with the announcement of “Fracture,” a short-form drama series starring Tommy Dorfman, Jesse Jo Stark, Charles Melton, and Ajani Russell and directed by Bradley & Pablo.
Created by Rousteing and his creative team at Balmain in partnership with Channel 4, the series will also serve as the debut of the brand’s Fall 2021 collection in lieu of a traditional seasonal campaign. It will launch globally on Sept. 2 at fractureseries.com.
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