W+K’s Irresistible Global Spot for Korea’s Bibigo Has Manic K-Pop Energy and a Song You Won’t Forget – Ad Age

It’s rare to hear a song once and have it get completely stuck in your head—but beware, because this new…
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W+K’s Irresistible Global Spot for Korea’s Bibigo Has Manic K-Pop Energy and a Song You Won’t Forget Ad Age

It’s rare to hear a song once and have it get completely stuck in your head—but beware, because this new Bibigo spot from Wieden+Kennedy Tokyo has just that. And that’s just the beginning of its delights. Bibigo is Korea’s largest food brand, and the ad is part of a new global campaign and rebrand encouraging the world to “Live Delicious.” The spot, directed by Lucrecia Taormina of Prettybird U.K., features fun choreography and an irrepressible sense of style, as Bibigo aims to make the world fall in love with Korea’s food the way it’s fallen for its pop music.

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