This interactive music video invites Led Zeppelin fans beyond the façade of one of rock’s most iconic album covers, “Physical Graffiti.”

Viewers can choose between 17 films to explore simultaneously simply by touching the windows. The experience showcases archival footage, live action and a variety of experimental animation techniques – sometimes all at once. Fans can move between walls and floors at whim, meaning it’s unlikely anyone will experience the same music video twice. People can even follow characters tightly choreographed journeys as they move between rooms and other characters’ stories. All of which are in sync with the song and each other.

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