Beyoncé and Levi’s first teamed up to recreate the brand’s iconic Laundrette ads more than a year ago. Now, the fourth and final installment of the REIIMAGINE campaign is out. “Chapter 4: The Denim Cowboy” weaves the previous three chapters of the series together with longer cuts and an additional scene. The 90-second spot reveals that Beyoncé won a pair of 501 jeans off of the local pool shark portrayed by Timothy Oliphant—a character first introduced in “Chapter 2: Pool Hall,” a remake of a similar 1991 Levi’s ad.
Beyoncé Rides Off On a Motorcycle in Final Levi’s Ad – Adweek
Beyoncé and Levi’s first teamed up to recreate the brand’s iconic Laundrette ads more than a year ago. Now, the…
