Niecy Nash Plays a Genie for Jordan Brand – Muse by Clios

How many hyphens are enough? That’s the question at hand when Niecy Nash plays a genie who pops out of…
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Niecy Nash Plays a Genie for Jordan Brand Muse by Clios

How many hyphens are enough? That’s the question at hand when Niecy Nash plays a genie who pops out of an Air Jordan 6 “Infrared” sneaker. She makes an offer a young woman can’t refuse. Or can she?

The storyline updates a 1991 commercial featuring Spike Lee (as Mars Blackmon), Michael Jordan and Little Richard. For that one, the latter played a genie in his marvelously manic style. Here, Nash conures up the sass and scores with a fresh interpretation. Regan Aliyah’s in fine form as the genie’s twentysomething foil. Teyana Taylor, Napheesa Collier, Bada Lee and Awich also appear.

Overall, the remake offers a smart update of classic themes, with nods to women’s empowerment and cultural swagger casting a potent spell. Directed by Janicza Bravo.

Read more here.

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