T&P has supported Pets at Home with the launch of a major new integrated campaign to get the nation’s pet parents thinking about their pet’s dinner.
The hero film, directed by Bradley & Pablo, opens to the sound of the iconic Meat Loaf, with a gorgeous kitten and a helpful Pets at Home colleague uttering the words ‘We’re all for perfect poos’. A series of playful scenarios follow, where colleagues are delivering the right food for the pets. We meet a pomeranian clinching the top spot at a dog show against its very athletic rivals, a senior cat celebrating their birthday with their favourite specialist dish, and a regal poodle enjoying their gourmet meal. We end on the kitten from earlier, proudly sashaying away from a “present” left behind in the litterbox, as our colleague exclaims: ‘It’s the perfect poo!’ - the ultimate, unmistakable marker of having found the right food for that pet.
