The Walt Disney Company has launched ‘Disney Week of Wishes,’ an annual celebration of its longstanding relationship with Make-A-Wish that harnesses the full power of Disney’s stories, characters, and experiences across the company to grant life-changing wishes for children around the globe.
Disney Week of Wishes kicks off with the debut of ‘Drawn to You’, a spot created with Fallon and directed by Emmy‑nominated filmmaker Goh Iromoto. The spot is inspired by true stories and the Make-A-Wish official Wish Discovery Phase that uses conversation, play and art to help children express their heartfelt wish.From dancing with Stitch, to winning the Piston Cup alongside Lightning McQueen, to having a playdate with Mickey Mouse at Disneyland, this piece explores not just how a wish comes true, but how it comes to be — from imagination to reality.
