VP, Talent Strategy / Executive Producer
Candice’s passion for music and pop culture led to the establishment of PRETTYBIRD’s music content division in 2009. Her impressive eye for scouting directorial talent, nurturing their vision, and keeping a finger on the pulse of cultural relevance in the industry have assisted her in making PRETTYBIRD’s roster and body of work one of the most well-respected and well-known.
An 8-time Grammy-nominated producer, Candice took home 3 awards for Rihanna’s We Found Love, Beyonce’s Formation, and Lil Nas X’s Old Town Road music videos. Championing both A-list veterans and young directors alike, Candice has executive produced and produced award-winning music videos, documentaries, interactive experiences, digital series, and films for a wide range of artists and clients including Harry Styles, Kanye West, Rihanna, Jung Kook, Justin Bieber, Kendrick Lamar, Vince Staples, The Rolling Stones, Cardi B, No Doubt, Skrillex, Jay Z, Anderson .Paak, Jennifer Lopez, Charlie XCX, and many more.
On the commercial front, she has created award-winning content for top entertainment studios, fashion houses, museums, and tech companies, among others. In addition to her short-form work, Candice was also the showrunner for &Music, a Quibi docu-series featuring Ariana Grande, Martin Garrix, and J Balvin, and a producer of the 5 part digital series The Vince Staples Show and the Showtime documentary Ready for War.
