Candice’s love for both music and pop culture inspired her to create the PRETTYBIRD music content division over a decade ago. Her impressive eye for directorial talent and ability to keep a finger on the pulse of cultural relevance, has assisted her in making PRETTYBIRD’s roster and body of work one of the most well respected in the industry. Candice has collaborated with some of the most innovative and imaginative voices– nurturing and bringing their vision to life. Together they have pushed the boundaries of music, fashion, art and film, making strong artistic and social statements across many platforms.
Alongside A-list veteran directors, and while breaking a crop of new talent, Candice has executive produced and produced award winning music videos, documentaries, interactive experiences, digital series and films for Jay Z, Beyonce, Kanye West, Rosalia, Vince Staples, Anderson.Paak, Dr. Dre, Snoop Dogg, Jennifer Lopez, Lenny Kravitz, Charlie XCX, Rihanna, Solange, Skrillex, Leon Bridges, Justin Bieber, MGMT, Beck, Led Zeppelin, Dua Lipa, Mark Ronson, Jack White, Janelle Monae, Nick Jonas, as well as award winning content for Vice, Paramount Pictures, Sony Pictures, Netflix, Apple, Roc Nation, MOCA, Google, Kenzo and Levis.
A 9 time Grammy nominated producer for her collaborations on music videos with Rihanna, Foster the People, Jack White, DJ Snake + Lil Jon, The Dead Weather, Beyonce, Coldplay and Pharrell Williams, Candice took home the award for both Rihanna’s “We Found Love” and Beyonce’s “Formation” videos directed by Melina Matsoukas. Most recently, Candice produced director Calmatic’s “Old Town Road“ music film for breakout artist Lil Nas X, which has now collected over 434 million views and earned her a Grammy for best music video in 2020.
In 2019 Candice produced, Ready For War– a feature documentary uncovering America’s deportation of immigrant military war veterans. The film premiered at Toronto International Film Festival and was acqquired by Showtime. Candice also was an Executive Producer on the digital series, The Vince Staples Show, as well as show runner for the music documentary series &Music, which will premier on Quibi in the Spring of 2020.