The Team

Mike Rosen

As Vice President of Development, Mike Rosen leads creative for PRETTYBIRD and its sister company Ventureland, a creative studio and idea accelerator that develops entertainment properties, advertising campaigns and original IP for studios and brands. Since joining the company at its launch in 2008, he has built industry-recognized teams of creatives and designers, and closely collaborates with the company’s directors and EPs on their artistic visions from inception to execution.

As Executive Creative Director for Ventureland, Mike oversees ideation for integrated advertising campaigns including digital, social, print and experiential — operating at the cross-section of brand strategy, storytelling and culture, while seamlessly moving across every genre and platform.

Mike works with some of the most innovative global companies and has successfully led attention-grabbing campaigns for clients including Netflix, Amazon, Ford, Psyonix, HBO, Vrbo, Adobe, L.A. Rams, and Discover Los Angeles, the city’s official marketing organization.

Additionally, Mike co-manages VENTURELAND’s slate of original entertainment IP which spans both scripted and non-scripted features and episodic, as well as podcasts. He is also an Executive Producer on an unscripted series currently in production for Hulu with creator Melina Matsoukas and All3Media.

Recently, Mike served as a judge for the AICP Next Awards in the Integrated Campaign category and has been a mentor for .movtogether, a creative community aimed at closing the access and opportunity gap in the entertainment and advertising industry.