Mike Rosen

Vice President of Development As Vice President of Development, Mike Rosen leads creative for PRETTYBIRD and its sister company Ventureland,…
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Mike Rosen

Vice President of Development

As Vice President of Development, Mike Rosen leads creative for PRETTYBIRD and its sister company Ventureland, a creative studio and idea accelerator that develops entertainment properties, advertising campaigns and original IP for studios and brands. Since joining the company at its launch in 2008, he has built industry-recognized teams of creatives and designers, and closely collaborates with the company’s directors and EPs on their artistic visions from inception to execution.

As Vice President of Development and Executive Creative Director, Mike
Rosen leads creative for PRETTYBIRD and its sister company VENTURELAND, an idea accelerator that develops entertainment properties, advertising campaigns and original IP for studios and brands. Since joining the company at its launch in 2008, Mike has built industry-recognized teams of creatives and designers, and closely collaborates with the company’s directors and EPs on their artistic visions from inception to execution.


As Executive Creative Director for Ventureland, Mike oversees ideation for
integrated advertising campaigns across every genre and platform —
operating at the cross-section of brand strategy, storytelling and culture.


He has worked with some of the most prominent and innovative global
companies, successfully leading attention-grabbing campaigns for clients
including Netflix, Amazon, Ford, Coca-Cola, Psyonix, HBO, Vrbo, Adobe, L.A.Rams, and Discover Los Angeles, the city’s official marketing organization.

Additionally, Mike manages VENTURELAND’s slate of original entertainment
IP, which spans both scripted and non-scripted projects for film and TV, as
well as podcasts. Most recently, he served as Executive Producer alongside
creator Melina Matsoukas on the unscripted series Searching for Soul Food,
soon to be released on Hulu.


Mike was also a judge for the ’20 AICP Next Awards in the Integrated
Campaign category and has been a mentor for .movtogether, a creative
community aimed at closing the access and opportunity gap in the
entertainment and advertising industry.

Mike Rosen

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