Vice President of Development
Mike Rosen is Executive Creative Director at PRETTYBIRD and its sister company VENTURELAND, helping shape creative across brand entertainment, film, and TV. PRETTYBIRD’s first hire, Mike helped build the companies’ in-house creative studio from the ground up — shaping the teams, identity, and culture that continue to define the work today.
Across both companies, he develops projects ranging from scripted and unscripted film and television to ambitious global brand campaigns, assembling world-class creative teams and collaborating with the companies’ roster of renowned filmmakers while guiding ideas from early concept through execution. His work is driven by a focus on high-concept storytelling, design, and expanding the studio’s capabilities through emerging technologies.
His credits include “On the Clock” for the L.A. Rams, a massively viral campaign he creative directed that won multiple Sports Clio Awards; “Internet Bodyguard” for Amazon, starring Michael B. Jordan and Tessa Thompson; and the digital series Running a Restaurant Is No Joke for Square, starring Eric Wareheim. He executive produced Christmas Always Finds Its Way, Coca-Cola’s award-winning anthology of short films created with Imagine Entertainment and Grey — the first branded content to premiere on Amazon Prime Video and winner of Silver at the 2023 Cannes Lions for Brand Partnerships — and served as an executive producer on the Daytime Emmy Award–winning Hulu docuseries Searching for Soul Food.
He has also worked with global brands including Netflix, Ford, Kia, Adobe, HBO, Expedia, Vrbo, and Psyonix, among others.
