Vice President of Development
As Vice President of Development and Executive Creative Director, Mike Rosen leads creative for PRETTYBIRD and its sister company VENTURELAND, an idea accelerator that develops original entertainment properties and advertising campaigns for studios and brands. Since joining the company at its launch in 2008, Mike has helped build a culture passionately focused on innovative, beautifully crafted work and has grown industry-recognized teams of creatives and visual designers, closely collaborating with the company’s filmmakers on their artistic visions from inception to execution.
As Executive Creative Director for VENTURELAND, Mike oversees the ideation and vision for integrated advertising campaigns across every genre and platform — operating at the cross-section of brand strategy, storytelling and culture.
He has worked with some of the most prominent global companies, successfully leading attention-grabbing campaigns for clients including Amazon, Netflix, Ford, Coca-Cola, Psyonix, HBO, Vrbo, Adobe, and the L.A. Rams.
In 2022 Mike served as a producer on the award-winning Christmas Always Finds its Way, an anthology of short films for Coca-Cola. The series, which was co-developed with Imagine Entertainment and Grey Worldwide, was the first-ever branded content to be featured on Amazon Prime Video and won Silver at the ’23 Cannes Lions for Brand Partnerships. He is also an Executive Producer alongside creator Melina Matsoukas on the unscripted Hulu series Searching for Soul Food.
In addition to his work at PRETTYBIRD and VENTURELAND, Mike has served as a judge for the AICP Next Awards and a mentor for .movtogether, a creative community aimed at closing the access and opportunity gap in the entertainment and advertising industry.
