Toyota’s new all-electric family marketing campaign introduces a lineup designed to meet the needs of today’s drivers with intuitive technology, purposeful engineering and everyday usability.
Focusing on turning skeptics into believers, Burrell Communications Group developed a series of broadcast and digital spots for Toyota’s new all-electric family campaign. The work includes a 30-second hero film titled Haters Anthem, along with 15-second Looks for Days, Power and Handle It, and 10-second First Sight and Frown Breakdown, all directed by Paul Hunter. In Haters Anthem, three skeptics portrayed as puppets, comedically sing, hate and doubt all-electric vehicles, only to be won over by the vehicles one-by-one, revealing the puppet haters have been transformed into Toyota BEV believers.
